By Lindsay Shapka
Your job isn’t done once the event is! Post-event evaluation, follow-up, and future planning are just as important as the event itself. Here are some tasks to add to your post-event to-do list.
Send Personal Thank You’s
While an email will suffice, something a little more heartfelt like a hand-written note, flowers, a gift card, or some other token will make your venue, staff, volunteers, speakers, facilitators, performers, and even attendees feel valued.
Ask for Feedback
You can do this during the event, but sending out a survey to attendees via social media or email gives them a chance to reflect on what they learned and gives some additional time to write more detailed answers.
Update Your Website
Just because the event is over, doesn’t mean that the information is stale. Update the site to show photos, tweets, speaker summaries, and save-the-date announcements for upcoming meetings.
Use social media to share videos, quotes from speakers, photos, and more with attendees and those that didn’t make it to your event. This will keep people engaged and may even grow your attendance in the future.
Look Over the Numbers
In order to know where you need to make changes for your next event, it is important to spend some time balancing your budget and seeing if you met or exceeded your target spending.
Speak to your staff and clients to find out what worked and what didn’t from their perspective. Make sure to celebrate the best parts of the event, and gather honest feedback about what can be improved upon next time.
Make sure to take some time to breathe before you dive into your next job — you earned it!