The Rise of Corporate Advocacy and Its Impact on Sponsorship

Repeated studies show that employees want their companies and CEOs to take positions on a growing number of societal issues – climate change, immigration, racial equity, and more – and we are witnessing the increasing engagement of companies in key social debates. From Ben & Jerry’s tweeting about police brutality in Minnesota to 120 CEOs discussing a corporate response to laws restricting voter access in Georgia, we are seeing a rise in corporate activism across industries.

What impact will this have on sponsorships and partnerships? Join this fireside chat to get perspectives from both the corporate and charitable side of the partnership table.